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“Are You Happy?” campaign
THEME : Interactive, Creative and Imaginative.
• Prebooking of the product offering the customers 30% off on their first kit.
• Promotional Posts on Aniplex’s official website.
• ‘Are You Happy?’ promotional cards, where they can write which character they relate to the most.
• Promotional posts on NIMH on their different social media handles promoting the event.
• Announcement of different competitions to attract audience.
• Promotions on Social Media platforms and online ads on different platforms.
• Promotions through the use of Banners, Subway ads and Billboards all over the place.
Banners, Billboards and Subway ads.
ANIFEST
A three days event held by the collaboration with NIH by launching an “are you happy” campaign. Focusing on different social and mental issues. Also, doing fundraising for mental health. Creating a fun and dreamy exprience by using virtual reality, music and cosplay workshops.• Online promotion through various social media platforms and websites.
ANIFEST Launches!
April 15th, 2022 (Anime day)
Anime convention Center, LA, USA
DAY 1
• ‘Are You Happy?’ kickstarts with speeches and different skits spreading awareness about mental health alongside streaming it online for the whole world to follow along.
• A dedicated booth for ‘Are You Happy?’ campaign where people are provided aback paper/card to vent on which will be anonymous if the customer chooses it to be.
• Product launch is kicked off with Aniplex support.
• Product launch is followed by the onset of the Cosplay and VR ( Virtual Reality)Events which will follow throughout.
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DAY 2
• The second day of the event starts of with the different competitions being held along with online streaming in order for the people across the world to tune in on the experience.
• Cosplay event going on full pace.
• Panel one of the biggest attractions of these kind of events where different Manga artists come together and provide a manga art workshop for all.
• At the end of the second day we will announce the winners of the various contests held.
DAY 3
• Closing ceremony starts with the onset of the third day of the event.
• Followed by Music concerts while the whole show being streamed online.
• VR event and Cosplay continue all the way throughout the 3 days.
• Comic Con featuring the final panel alone with manga artists and merch signing.
• Online through Instagram lives, reels and promotions with proper hashtags on different social media platforms.
• Out of Home through the different contests held and the Musical Event and the Panel meetup.
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Keeping it Alive
• Regular Social Media Posts promoting the product via pictures with the kit’s products.
• Monthly events related to the kit’s products to keep the audience indulged.
• Event held every year on October 10th in order to promote the product on Naruto’s Birthday (according to the data books).
• Further announcements of new anime kits with collaborating with various anime to promote the brand even more and help the growth.
• Continued Featuring from Aniplex and promotion through different youtubers by collaborating and doing a unboxing/reaction reviews to reach even new demographic .MEDIAS FOR FOLLOW UP
• Online through Instagram lives, reels and promotions with proper hashtags on different social media platforms.• Out of Home through the different contests held and the Musical Event and the Panel meetup.
• Emails to customers.
Through social media posts and different social media platforms we would keep the brand alive.
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